Chic and Untroubled

After skimming Anya Hindmarch’s online store of shimmery metallic hobos and matching Upper East Side flats, you’ve probably stumbled upon the feature that allows one to place a photograph on a Hindmarch handbag (presumably of a loved one and/or cherished pet).

While these totes are undoubtedly cheesy, their photo technology is being used by a sneaker giant who might make you reconsider, if only for a second.

For nine European countries only, Nike will allow customers who reside in those chosen nations to place photographs from their cell phones onto their sneakers.

Known as Nike PhotoID, the new design feature allows the shoe company to create a custom sneaker that compliments the digital image you sent them via text message. Once again, this only for my friends on the other side of the pond.

Meanwhile, those stateside can customize the Nike “Be True” Hi-top and low Dunk sneaker right now on Nike ID, which allows for much more free-spirited creativity with a wider range of options to play with. Choose your color combinations wisely!